About Us
Rooted in Nature, Celebrating Your Crown
At Aura , we believe that natural hair is more than just a style—it’s a statement, a journey, and a celebration of heritage. Founded with a deep love for locs, coils, curls, and kinks, our mission is to provide high-quality, nourishing hair care products designed specifically for natural hair textures.
Our Story
Born from a passion for healthy, thriving locs and natural hair, Aura was created to fill a gap in the market—products that truly understand the unique needs of textured hair. Our founder, Kentrell Perry, struggled for years to find products free from harsh chemicals, heavy residues, and unnecessary additives. Frustrated by the lack of options, they set out to craft a line that nurtures, strengthens, and enhances natural hair—without compromise.
Our Philosophy
We believe in:
🌿 Natural Ingredients – Our formulas are packed with plant-based, nutrient-rich oils, butters, and botanicals to promote healthy hair growth and scalp wellness.
Hydration & Moisture– Dryness is the enemy of healthy locs and curls. Our products lock in moisture while keeping hair lightweight and residue-free.
No Harsh Chemicals– Sulfate-free, silicone-free, and paraben-free—because your hair deserves the best.
Community & Education– We’re more than a brand; we’re a movement. Through tutorials, workshops, and honest conversations, we empower our community to embrace and care for their natural hair with confidence.
Why Choose Us?
✔ Specially Formulated for Locs & Natural Hair– No buildup, no stripping, just pure nourishment.
✔ Handcrafted with Love– Small-batch, ethically sourced, and made with intention.
✔ For Every Stage of Your Journey – Whether you’re starting your locs, maintaining them, or embracing your loose natural hair, we’ve got you covered.
Join the Natural Hair Revolution
We’re honored to be part of your hair care journey. Let’s grow, nurture, and celebrate your crown—naturally.
Welcome to the family.
🌱Love Your Roots. Trust Your Journey.🌱